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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 16
Discuss the effect of shorter product life cycles on a company's planning process.
Explanation
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Product life cycle (PLC) stands for the ...
International Marketing 15th Edition by Cateora Graham
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