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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 6
"More than tolerance of an alien culture is required; there is a need for affi rmative acceptance of the concept 'different but equal.'" Elaborate.
Explanation
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Culture stands for the values, beliefs, ...
International Marketing 15th Edition by Cateora Graham
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Character 255
