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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 19
Innovations are described as being either functional or dysfunctional. Explain and give examples of each.
Explanation
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Innovation stands for the adopting new a...

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International Marketing 15th Edition by Cateora Graham
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