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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 9
"The measure of a competent researcher is his ability to utilize the most sophisticated and adequate techniques and methods available within the limits" (of time, cost, and the present state of the arts). Comment.
Explanation
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Research refers to the outcome of human ...

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International Marketing 15th Edition by Cateora Graham
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