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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 13
Define the following terms and show the significance to international marketing:
Derived demand
ISO 9000
Price-quality relationship
Relationship marketing
Client followers
Derived demand
ISO 9000
Price-quality relationship
Relationship marketing
Client followers
Explanation
Verified
Verified
a)
Derived demand
It refers to a demand...
International Marketing 15th Edition by Cateora Graham
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