
International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464
International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 4
You are an executive in a large domestic company with only minor interests in international markets; however, corporate plans call for major global expansion. Visit the homepage of Control Risks Group www.crg.com. After thoroughly familiarizing yourself with the services offered by CRG, write a brief report to management describing how its services could possibly help with your global expansion.
Explanation
Although CRG is a "for profit company" a...
International Marketing 15th Edition by Cateora Graham
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