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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 19
After reading the section in this chapter on direct mail, develop guidelines to be used by a company when developing a direct mail program.
Explanation
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Guideline for direct mail should be the ...
International Marketing 15th Edition by Cateora Graham
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