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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 7
The marketer "should also examine the more complex effect of geography upon general market characteristics, distribution systems, and the state of the economy." Comment.
Explanation
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International Marketing 15th Edition by Cateora Graham
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