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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 15
Discuss the benefits to an MNC of accepting the global market concept. Explain the three points that define a global approach to international marketing.
Explanation
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A multinational company is one that is r...
International Marketing 15th Edition by Cateora Graham
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