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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 1
Discuss product alternatives and the three marketing strategies: domestic market extension, multidomestic market, and global market strategies.
Explanation
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Product alternatives stand for the subst...
International Marketing 15th Edition by Cateora Graham
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