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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 1
Discuss how "decentering" is used to get an accurate translation of a questionnaire.
Explanation
Verified
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A mixture of back translation is called ...

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International Marketing 15th Edition by Cateora Graham
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