
International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464
International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 7
Show how the communications process can help an international marketer avoid problems in international advertising.
Explanation
Since promotional activities are basical...
International Marketing 15th Edition by Cateora Graham
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