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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 9
How can a country with a per capita GNP of $100 be a potential market for consumer goods What kinds of goods would probably be in demand Discuss.
Explanation
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GNP (Gross National Product) stands for ...

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International Marketing 15th Edition by Cateora Graham
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