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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 12
Suppose you were requested to prepare a cultural analysis for a potential market, what would you do Outline the steps and comment briefly on each.
Explanation
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Culture stands for the values, beliefs, ...

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International Marketing 15th Edition by Cateora Graham
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