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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 1
Outline the elements of culture as seen by an anthropologist. How can a marketer use this "cultural scheme"
Explanation
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Culture stands for the values, beliefs, ...
International Marketing 15th Edition by Cateora Graham
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