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book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
book International Marketing 15th Edition by Cateora Graham cover

International Marketing 15th Edition by Cateora Graham

Edition 15ISBN: 978-9339204464
Exercise 18
Contrast the authority roles of top management in different societies. How do the different views of authority affect marketing activities
Explanation
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Authority stands for the power, position...

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International Marketing 15th Edition by Cateora Graham
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