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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 16
Identify both local and foreign examples of cultural imperatives, electives, and exclusives. Be prepared to explain why each example fi ts into the category you have selected.
Explanation
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Culture stands for the values, beliefs, ...
International Marketing 15th Edition by Cateora Graham
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