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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 13
Define the following terms and show their significance to international marketing:
Diffusion
Innovation
Product Component Model
Green marketing
Quality
Product Homologation
Global brand
Diffusion
Innovation
Product Component Model
Green marketing
Quality
Product Homologation
Global brand
Explanation
Verified
Verified
a)
Quality : It refers to the something ...
International Marketing 15th Edition by Cateora Graham
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