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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 6
Define:
Marketing research
International marketing research
Research process
Secondary data
Primary data
Expert opinion
Multicultural research
Back translation
Analogy
Parallel translation
Decentering
Triangulation
Marketing research
International marketing research
Research process
Secondary data
Primary data
Expert opinion
Multicultural research
Back translation
Analogy
Parallel translation
Decentering
Triangulation
Explanation
Verified
Verified
Definition of various terms including ma...
International Marketing 15th Edition by Cateora Graham
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