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International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464International Marketing 15th Edition by Cateora Graham
Edition 15ISBN: 978-9339204464 Exercise 8
Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give some examples.
Explanation
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Industrial goods stands for the goods th...
International Marketing 15th Edition by Cateora Graham
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