Deck 7: Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Question 1

One of the challenges with using podcasts in a marketing plan is :

A) identifying content that appeals to your personas.
B) the commitment required to creating the podcast content.
C) finding a way for the podcast to reach the target audience.
D) learning how to use the podcasting equipment.
E) understanding how to optimize podcast tags in search engines.

Answer 1

B

Question 2

In blogging, the suffix at the end of a URL address of the blog site indicates: 

A) the name of the blogger.
B) the topic of the blog.
C) the number of readers.
D) the service hosting the blog.
E) the search engine key.

Answer 2

D

Question 3

What should be considered when determining how long a podcast should be?

A) The amount of time available to prepare and record each podcast.
B) The number of questions anticipated on each recording.
C) Whether it will be audio or video.
D) The proposed format and amount of content available.
E) The amount of bandwidth available for podcast streaming.

Answer 3

D

Question 4

Webinars resemble an online television show. 

Question 5

Which of the following is a true statement?

A) Podcasts allow listeners to interact directly with the speaker.
B) Podcasts are better lead generation tools than webinars.
C) Webinars require less advance planning than podcasts.
D) Webinars are a better format for training sessions.
E) Finding out the number of pages views on a blog requires external monitoring tools.

Question 6

Word-of-mouth marketing may be only half as effective as traditional marketing. 

Question 7

Creating a blog is almost always the hardest part of the process.

Question 8

What is one way to create interaction during a webinar?

A) Including polls whose results are displayed during the webinar
B) Posting the webinar outline
C) Using a lot of slides in the presentation
D) Accommodating a large group of people on the webinar
E) Having co-presenters share the webinar responsibilities

Question 9

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Question 10

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Question 11

Regarding video streaming, all of the following are true except:

A) it is best-suited to live, interactive content.
B) it is best done when shared online.
C) it is best done using the video stream only, and other forms of social media are not used to interact also.
D) viewers can comment on the video they are seeing.
E) it may be incorporated into the marketer's social media plan.

Question 12

The primary difference between a podcast and a webinar is :

A) podcasts require more preparation.
B) a  webinar is akin to an online radio show.
C) w ebinars are easier to optimize for search engines.
D) a  webinar is designed to be interactive.
E) p odcasts generate higher return on investment.

Question 13

When producing a podcast, it is best to: 

A) choose a moderator with an interesting, quirky way of speaking.
B) create a complete script for the moderator.
C) include as much detail as possible so that you have plenty of material.
D) avoid editing too much.
E) avoid music, unless it is a popular song.

Question 14

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Question 15

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be. 

Question 16

What distinguishes a blog from other types of social media is that:

A) it is findable.
B) it is viral.
C) it is linkable.
D) all of these are correct.
E) n one of these is correct.

Question 17

The important breakthrough that made podcasting possible was :

A) the invention of the MP3 player.
B) the development of RSS technology.
C) the Apple iTunes store.
D) the adoption of high speed broadband Internet.
E) the invention of the iPhone.

Question 18

According to the text, why is it important to choose an articulate host or moderator for a podcast?

A) It requires less editing.
B) Recorded audio can amplify speaking quirks.
C) It makes your brand appear more professional.
D) People will be more likely to listen all the way through.
E) It helps ensure the podcast will be shared with others.

Question 19

The fact that everyone is a publisher means: 

A) a nyone can become a publisher on the Web.
B) s trong coding knowledge is no longer necessary to create a website
C) h iring a programmer to create a website is no longer necessary.
D) there is content clutter.
E) all of these are correct.

Question 20

Webinars are a great tool for gauging audience reaction.

Question 21

What are the five considerations when producing podcasts?

Question 22

What are the three types of podcast formats?