Question 1

One of the challenges with using podcasts in a marketing plan is :
A) identifying content that appeals to your personas.
B) the commitment required to creating the podcast content.
C) finding a way for the podcast to reach the target audience.
D) learning how to use the podcasting equipment.
E) understanding how to optimize podcast tags in search engines.

Accepted Answer

Creating podcast content requires a significant commitment in terms of time, resources, and consistency, which can be challenging for marketers.

Question 2

In blogging, the suffix at the end of a URL address of the blog site indicates: 
A) the name of the blogger.
B) the topic of the blog.
C) the number of readers.
D) the service hosting the blog.
E) the search engine key.

Accepted Answer

The suffix at the end of a URL address of the blog site indicates the service hosting the blog. For example, if the URL ends in ".wordpress.com," then the blog is hosted by WordPress.

Question 3

What should be considered when determining how long a podcast should be?
A) The amount of time available to prepare and record each podcast.
B) The number of questions anticipated on each recording.
C) Whether it will be audio or video.
D) The proposed format and amount of content available.
E) The amount of bandwidth available for podcast streaming.

Accepted Answer

The proposed format and amount of content available should be the main consideration when determining how long a podcast should be. It's important to balance providing enough content to keep listeners engaged with not making the podcast too long that it loses their attention. The other options are not as relevant to determining the length of a podcast.

Question 4

Webinars resemble an online television show.

Accepted Answer

Webinars are interactive online seminars or presentations, often involving live discussions and Q&A sessions, unlike television shows which are typically one-way broadcasts.

Question 5

Which of the following is a true statement?
A) Podcasts allow listeners to interact directly with the speaker.
B) Podcasts are better lead generation tools than webinars.
C) Webinars require less advance planning than podcasts.
D) Webinars are a better format for training sessions.
E) Finding out the number of pages views on a blog requires external monitoring tools.

Accepted Answer

Webinars are indeed a better format for training sessions compared to podcasts because they allow for real-time interaction, Q&A sessions, and can include visual aids, making them more effective for educational purposes.

Question 6

Word-of-mouth marketing may be only half as effective as traditional marketing.

Accepted Answer

This statement is not necessarily true or false. The effectiveness of word-of-mouth marketing versus traditional marketing can vary depending on the product or service being marketed, the target audience, and the specific goals of the marketing campaign. Some studies have shown that word-of-mouth marketing can be more effective than traditional marketing in certain situations, while others have shown the opposite. Ultimately, the effectiveness of any marketing approach depends on a variety of factors and cannot be generalized as half as effective or more effective than another approach.

Question 7

Creating a blog is almost always the hardest part of the process.

Accepted Answer

The creation of a blog, in terms of setting it up, is relatively straightforward with many platforms offering user-friendly interfaces. The hardest part often involves consistently creating quality content and attracting an audience.

Question 8

What is one way to create interaction during a webinar?
A) Including polls whose results are displayed during the webinar
B) Posting the webinar outline
C) Using a lot of slides in the presentation
D) Accommodating a large group of people on the webinar
E) Having co-presenters share the webinar responsibilities

Accepted Answer

Including polls during the webinar allows participants to actively engage in the presentation and provides real-time feedback for the presenter. This increases interaction and makes the webinar more engaging for everyone involved.

Question 9

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Accepted Answer

Metrics such as page views, bounce rate, and time spent on site can provide insights into the audience and when they engage with the content. This information can help inform the content strategy and optimize future content for maximum engagement.

Question 10

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Accepted Answer

Through blogging, one can observe and analyze how people talk about and react to particular topics and issues. This can help bloggers better understand their audience and tailor their content accordingly.

Question 11

Regarding video streaming, all of the following are true except:
A) it is best-suited to live, interactive content.
B) it is best done when shared online.
C) it is best done using the video stream only, and other forms of social media are not used to interact also.
D) viewers can comment on the video they are seeing.
E) it may be incorporated into the marketer's social media plan.

Accepted Answer

Video streaming can be done using various social media platforms such as Facebook, Instagram, or Twitter, which allow for interaction and commenting while the video is streaming. Therefore, streaming using only the video stream itself without incorporating other forms of social media for interaction is not the best practice.

Question 12

The primary difference between a podcast and a webinar is :
A) podcasts require more preparation.
B) a  webinar is akin to an online radio show.
C) w ebinars are easier to optimize for search engines.
D) a  webinar is designed to be interactive.
E) p odcasts generate higher return on investment.

Accepted Answer

The primary difference between a podcast and a webinar is that a webinar is designed to be interactive, allowing for real-time communication between the presenter and attendees, while a podcast is typically pre-recorded and not interactive. The other options are either incorrect or not necessarily true for all cases.

Question 13

When producing a podcast, it is best to: 
A) choose a moderator with an interesting, quirky way of speaking.
B) create a complete script for the moderator.
C) include as much detail as possible so that you have plenty of material.
D) avoid editing too much.
E) avoid music, unless it is a popular song.

Accepted Answer

Editing is crucial in podcast production to ensure clarity, engagement, and professionalism. Over-editing can remove authenticity, but careful editing enhances the overall quality.

Question 14

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Accepted Answer

It is more important to identify the content and then determine the appropriate length based on the content's needs rather than letting a desired length dictate the content.

Question 15

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

Accepted Answer

Many professional or corporate blogs are created without a clear understanding of what their objectives are or how to accomplish them. As a result, they often fail to achieve their intended purpose or generate the expected results.

Question 16

What distinguishes a blog from other types of social media is that:
A) it is findable.
B) it is viral.
C) it is linkable.
D) all of these are correct.
E) n one of these is correct.

Accepted Answer

A blog is findable because it can be found through search engines, it is viral because it can be easily shared on social media, and it is linkable because it can be linked to from other websites.

Question 17

The important breakthrough that made podcasting possible was :
A) the invention of the MP3 player.
B) the development of RSS technology.
C) the Apple iTunes store.
D) the adoption of high speed broadband Internet.
E) the invention of the iPhone.

Accepted Answer

RSS technology allowed for the distribution of audio files, which is the basis of podcasting. While the other options may have played a role in the popularity of podcasting, they were not the fundamental breakthrough that made it possible.

Question 18

According to the text, why is it important to choose an articulate host or moderator for a podcast?
A) It requires less editing.
B) Recorded audio can amplify speaking quirks.
C) It makes your brand appear more professional.
D) People will be more likely to listen all the way through.
E) It helps ensure the podcast will be shared with others.

Accepted Answer

Recorded audio can amplify speaking quirks, making it important to have an articulate host to maintain clarity and listener engagement.

Question 19

The fact that everyone is a publisher means: 
A) a nyone can become a publisher on the Web.
B) s trong coding knowledge is no longer necessary to create a website
C) h iring a programmer to create a website is no longer necessary.
D) there is content clutter.
E) all of these are correct.

Accepted Answer

The answer of The fact that everyone is a publisher...

Question 20

Webinars are a great tool for gauging audience reaction.

Accepted Answer

Webinars, while useful for many purposes such as education and product demonstrations, often do not provide immediate or detailed feedback mechanisms to gauge audience reaction in real-time, unlike live events where audience engagement can be directly observed.

Quiz 7: Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

One of the challenges with using podcasts in a marketing plan is :

In blogging, the suffix at the end of a URL address of the blog site indicates:

What should be considered when determining how long a podcast should be?

Webinars resemble an online television show.

Which of the following is a true statement?

Word-of-mouth marketing may be only half as effective as traditional marketing.

Creating a blog is almost always the hardest part of the process.

What is one way to create interaction during a webinar?

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Regarding video streaming, all of the following are true except:

The primary difference between a podcast and a webinar is :

When producing a podcast, it is best to:

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

What distinguishes a blog from other types of social media is that:

The important breakthrough that made podcasting possible was :

According to the text, why is it important to choose an articulate host or moderator for a podcast?

The fact that everyone is a publisher means:

Webinars are a great tool for gauging audience reaction.