Question 1

Which of the following is not a dimension of the holistic marketing concept?&#10;A) relationship marketing&#10;B) integrated marketing&#10;C) social marketing&#10;D) performance marketing

Accepted Answer

Social marketing is not a dimension of the holistic marketing concept. Holistic marketing includes relationship marketing, integrated marketing, internal marketing, and performance marketing.

Question 2

The use of marketing to drive social change in behaviours that benefit individuals and society is referred to as ______.&#10;A) cause marketing&#10;B) cause-related marketing&#10;C) sustainability marketing&#10;D) social marketing

Accepted Answer

Social marketing is specifically focused on promoting positive behavior change among individuals or communities, often for the betterment of society as a whole. Cause marketing and cause-related marketing are more closely related to corporate social responsibility, whereas sustainability marketing focuses on promoting environmentally-friendly practices.

Question 3

All the following are examples of Industry 4.0 innovations EXCEPT ______.&#10;A) internet connectivity&#10;B) virtual reality headsets&#10;C) self-driving cars&#10;D) smartphones

Accepted Answer

A

Question 4

The decisions and activities related to bringing an offer to market is referred to as ______.&#10;A) value&#10;B) marketing&#10;C) production&#10;D) delivering

Accepted Answer

Bringing an offer to market involves various marketing decisions and activities such as product positioning, pricing, promotion, and distribution.

Question 5

Markets can be identified by all of the following EXCEPT ______.&#10;A) product category&#10;B) geographic region&#10;C) type of buyer&#10;D) branded rewards

Accepted Answer

Markets are typically identified by characteristics such as product category, geographic region, and type of buyer, rather than by branded rewards, which are more of a marketing strategy used within a market.

Question 6

An offer targeted to consumers and sold by consumers is referred to as ______.&#10;A) C2C&#10;B) B2C&#10;C) C2B&#10;D) B2B

Accepted Answer

C2C (Consumer to Consumer) refers to transactions where consumers sell products or services to other consumers, such as selling items on online marketplaces like eBay or Craigslist.

Question 7

The value of making a product available when it is needed is referred to as ______.&#10;A) form utility&#10;B) time utility&#10;C) place utility&#10;D) possession utility

Accepted Answer

Time utility refers to the value of making a product available at the right time, when it is needed by the customer. Form utility refers to the value added to a product by transforming raw materials into a finished product. Place utility refers to the value of making a product available in the right location or place. Possession utility refers to the value of making a product easy to purchase and own, such as through financing options or delivery services.

Question 8

Which of the following is not one of the 4Ps in the classic marketing mix?&#10;A) product&#10;B) purpose&#10;C) price&#10;D) place

Accepted Answer

The classic marketing mix consists of Product, Price, Place, and Promotion. Purpose is not a part of the 4Ps.

Question 9

Product, place, price, and promotion known collectively as the 4Ps were expanded to include ______.&#10;A) position, process, and presence&#10;B) people, position, and placement&#10;C) position, process, and placement&#10;D) people, process, and presence

Accepted Answer

The expanded 4Ps include people, process, and presence.

Question 10

An entity for sale is referred to as ______.&#10;A) product&#10;B) price&#10;C) place&#10;D) promotion

Accepted Answer

An entity for sale is a product, which refers to physical or intangible goods or services that are offered for sale to customers. Price refers to the amount of money that a customer is willing to pay for the product, place refers to the location where the product is sold, and promotion refers to advertising and marketing efforts to generate interest and sales of the product.

Question 11

Marketers use all of the following design elements to suggest sensory perceptions in virtual environments EXCEPT ______.&#10;A) touch&#10;B) sounds&#10;C) aesthetics&#10;D) scents

Accepted Answer

The answer of Marketers use all of the following design...

Question 12

Processing data close to the source is known as ______.&#10;A) edge computing&#10;B) living services&#10;C) machine learning&#10;D) metadata

Accepted Answer

The answer of Processing data close to the source is...

Question 13

Digital elements of Industry 4.0 driving the era of marketing convergence include all of the following EXCEPT ______.&#10;A) internet of everything&#10;B) digital reality&#10;C) additive manufacturing&#10;D) robotics

Accepted Answer

The answer of Digital elements of Industry 4.0 driving the...

Question 14

Cognitive technologies include all of the following EXCEPT ______.&#10;A) big data analytics&#10;B) artificial intelligence&#10;C) machine learning&#10;D) language processing

Accepted Answer

The answer of Cognitive technologies include all of the following...

Question 15

The set of technology tools used to support and operate marketing activities is referred to as ______.&#10;A) marketing convergence&#10;B) marketing mix&#10;C) marketing technology stack&#10;D) marketing concept process

Accepted Answer

The answer of The set of technology tools used to...

Deck 1: Understanding Marketing