Deck 3: Graphic Design and Branding Symbols

Question 1

Knowingly publishin something false or with a reckless disregard for the truth is called?

A)adjacency
B)advertorial
C)actual malica
D)blueline

Answer 1

actual malica

Question 2

An advertisement placed on the page next to an article about a similar subject is called?

A)adjacency
B)advertorial
C)actual malica
D)false light

Answer 2

adjacency

Question 3

Taking an editorial stand on issues is called?

A)adjacency
B)advertorial
C)actual malica
D)advocacy journalism

Answer 3

advocacy journalism

Question 4

Final page of Film, including all text and art is called?

A)editing
B)compositing
C)final out
D)layout

Question 5

The design of the magazine's name is called ?

A)fond
B)cover line
C)logo
D)caption

Question 6

A page proof that shows all type and art and is produced on light sensitive paper in blue inc is called?

A)bleed
B)cover line
C)blue line
D)byline

Question 7

A graphic element that extends past the edge of the page is called?

A)bleed
B)cover line
C)blue line
D)byline

Question 8

What is called Identification of the author of the article ?

A)cover line
B)blue line
C)byline
D)false light

Question 9

A short title or teaser that appears on the cover of a magazineis called _______?

A)blue line
B)byline
C)false light
D)cover line

Question 10

Who is the artist illustrated 'The Ladies Home Journel 's' cover of september 1904?

A)maxfield parrish
B)roy lichtenstein
C)milton glaser
D)norman rockwell

Question 11

The' International Harvestor Mark' designed by______?

A)paul rand
B)raymond leowy
C)morton goldsholl
D)r.j. reynold

Question 12

Who did develop the symbols used in transportation?

A)landor and associates
B)gianninoto associates
C)rca
D)american institute of graphic arts

Question 13

Which type symbols use either the company name or its initials in a unique and distinct designes?

A)typographic
B)abstract
C)descriptive
D)a combination of these

Question 14

What is the word meaning of 'Swastika'?

A)all for alone
B)all for one
C)all for two
D)none of these

Question 15

Doves are associated with______?

A)agressiveness
B)righteousness and courage
C)softness and feminity
D)none of these

Question 16

Who designed' The Abstract Chase Manhattan Bank 'symbol ?

A)chermayeff & geismar
B)paul rand
C)charles stewart
D)r.j. reynold

Question 17

Who designed "Elsie the Bordon Cow"?

A)charles stewart
B)gianninoto associates
C)morton goldsholl
D)raymond leowy

Question 18

What is the use of branding marks?

A)to identify brand
B)to identify service
C)to identify ownerships
D)none of these

Question 19

Who created the 'stagecoach symbol of the wells fargo bank, created oved twenty years'?

A)lander and associates
B)gianninoto associates
C)american institute of graphic arts
D)none of these

Question 20

During the sixties many corporations adopted _______ type symbols?

A)typographic
B)descriptive
C)abstract
D)a combination of these

Question 21

The 'motrola mark' designed by?

A)morton gold soll
B)gianninoto associates
C)rca
D)r.j reynold

Question 22

Who were create the hevi struss mark?

A)lander and associates
B)gianninoto associates
C)rca
D)none of these

Question 23

Whar are the symbols of 'Bank Of America"?

A)dove and a parrot
B)parrot and an eagle
C)cow and an eagle
D)dove and an eagle

Question 24

"We put the Eagle into the logo to symboliye leadership. It indicates thatthe bank is taking amore aggressive roll in the market place" who toldthat?

A)paul land
B)george nelson
C)bud jarrin
D)charles stewart

Question 25

The IBM designed by_____?

A)paul rand
B)saulbass & associates
C)landor & associates
D)lippincott & margulies