Question 1

Knowingly publishin something false or with a reckless disregard for the truth is called?
A)adjacency
B)advertorial
C)actual malica
D)blueline

Accepted Answer

The correct term is "actual malice," which refers to the standard set by the U.S. Supreme Court for defamation cases involving public figures. It means that the publisher knew the information was false or acted with reckless disregard for the truth.

Question 2

An advertisement placed on the page next to an article about a similar subject is called?
A)adjacency
B)advertorial
C)actual malica
D)false light

Accepted Answer

Adjacency in advertising refers to the strategic placement of an advertisement next to relevant content or an article that discusses a similar subject, aiming to increase the ad's relevance and impact on the target audience.

Question 3

Taking an editorial stand on issues is called?
A)adjacency
B)advertorial
C)actual malica
D)advocacy journalism

Accepted Answer

Advocacy journalism is a genre of journalism that intentionally and transparently adopts a non-objective viewpoint, usually for some social or political purpose. It involves taking a stand on issues and advocating for certain outcomes.

Question 4

Final page of Film, including all text and art is called?
A)editing
B)compositing
C)final out
D)layout

Accepted Answer

Compositing is the process of combining all visual elements of a film, including text and art, into the final image, making it the correct term for the final page of a film.

Question 5

The design of the magazine's name is called ?
A)fond
B)cover line
C)logo
D)caption

Accepted Answer

The design of the magazine's name is referred to as its logo.

Question 6

A page proof that shows all type and art and is produced on light sensitive paper in blue inc is called?
A)bleed
B)cover line
C)blue line
D)byline

Accepted Answer

A blue line is a proofing method that shows all type and art produced on light-sensitive paper, typically in blue ink, used in the printing industry to review and correct pages before final production.

Question 7

A graphic element that extends past the edge of the page is called?
A)bleed
B)cover line
C)blue line
D)byline

Accepted Answer

A bleed in graphic design refers to a graphic element that extends beyond the edge of the page to ensure that the color or image extends to the edge of the page after trimming.

Question 8

What is called Identification of the author of the article ?
A)cover line
B)blue line
C)byline
D)false light

Accepted Answer

The term "byline" refers to the line in an article that names the author, identifying who wrote it.

Question 9

A short title or teaser that appears on the cover of a magazineis called _______?
A)blue line
B)byline
C)false light
D)cover line

Accepted Answer

A cover line is a short title or teaser that appears on the cover of a magazine, designed to attract attention and entice readers to purchase or read the magazine.

Question 10

Who is the artist illustrated 'The Ladies Home Journel 's' cover of september 1904?
A)maxfield parrish
B)roy lichtenstein
C)milton glaser
D)norman rockwell

Accepted Answer

Maxfield Parrish is known for his distinctive saturated hues and idealized neo-classical imagery. In September 1904, he illustrated the cover of "The Ladies' Home Journal," showcasing his unique style that was popular during the early 20th century.

Question 11

The' International Harvestor Mark' designed by______?
A)paul rand
B)raymond leowy
C)morton goldsholl
D)r.j. reynold

Accepted Answer

Raymond Loewy, a renowned industrial designer, is credited with designing the International Harvester logo.

Question 12

Who did develop the symbols used in transportation?
A)landor and associates
B)gianninoto associates
C)rca
D)american institute of graphic arts

Accepted Answer

The American Institute of Graphic Arts (AIGA) developed the symbols used in transportation, known as the DOT pictograms, in collaboration with the U.S. Department of Transportation.

Question 13

Which type symbols use either the company name or its initials in a unique and distinct designes?
A)typographic
B)abstract
C)descriptive
D)a combination of these

Accepted Answer

Typographic symbols use the company name or its initials in a unique and distinct design, focusing on text rather than imagery.

Question 14

What is the word meaning of 'Swastika'?
A)all for alone
B)all for one
C)all for two
D)none of these

Accepted Answer

Swastika is a Sanskrit word that means "all for one" or "good luck".

Question 15

Doves are associated with______?
A)agressiveness
B)righteousness and courage
C)softness and feminity
D)none of these

Accepted Answer

Doves are commonly associated with peace, softness, and femininity, rather than aggressiveness or righteousness and courage.

Question 16

Who designed' The Abstract Chase Manhattan Bank 'symbol ?
A)chermayeff & geismar
B)paul rand
C)charles stewart
D)r.j. reynold

Accepted Answer

Chermayeff & Geismar designed the Abstract Chase Manhattan Bank symbol. They are known for creating many iconic logos and visual identity systems for a wide range of international clients.

Question 17

Who designed "Elsie the Bordon Cow"?
A)charles stewart
B)gianninoto associates
C)morton goldsholl
D)raymond leowy

Accepted Answer

Gianninoto Associates was the design firm responsible for creating "Elsie the Borden Cow," one of the most iconic advertising mascots in the United States.

Question 18

What is the use of branding marks?
A)to identify brand
B)to identify service
C)to identify ownerships
D)none of these

Accepted Answer

Branding marks are used to identify ownership of livestock.

Question 19

Who created the 'stagecoach symbol of the wells fargo bank, created oved twenty years'?
A)lander and associates
B)gianninoto associates
C)american institute of graphic arts
D)none of these

Accepted Answer

Lander and Associates created the stagecoach symbol for Wells Fargo Bank in 1937.

Question 20

During the sixties many corporations adopted _______ type symbols?
A)typographic
B)descriptive
C)abstract
D)a combination of these

Accepted Answer

During the sixties, many corporations adopted abstract type symbols as they were seen as modern and versatile, allowing for a unique and recognizable brand identity.

Quiz 3: Graphic Design and Branding Symbols

Knowingly publishin something false or with a reckless disregard for the truth is called?

An advertisement placed on the page next to an article about a similar subject is called?

Taking an editorial stand on issues is called?

Final page of Film, including all text and art is called?

The design of the magazine's name is called ?

A page proof that shows all type and art and is produced on light sensitive paper in blue inc is called?

A graphic element that extends past the edge of the page is called?

What is called Identification of the author of the article ?

A short title or teaser that appears on the cover of a magazineis called _______?

Who is the artist illustrated 'The Ladies Home Journel 's' cover of september 1904?

The' International Harvestor Mark' designed by______?

Who did develop the symbols used in transportation?

Which type symbols use either the company name or its initials in a unique and distinct designes?

What is the word meaning of 'Swastika'?

Doves are associated with______?

Who designed' The Abstract Chase Manhattan Bank 'symbol ?

Who designed "Elsie the Bordon Cow"?

What is the use of branding marks?

Who created the 'stagecoach symbol of the wells fargo bank, created oved twenty years'?

During the sixties many corporations adopted _______ type symbols?