Question 1

In which type of market would a rural consumer usually buy products like cloth or cosmetics?&#10;A)shandies&#10;B)feeder towns&#10;C)district headquarters&#10;D)city markets

Accepted Answer

Shandies are local markets in rural areas where consumers typically buy everyday products like cloth or cosmetics.

Question 2

The benefits of marketing channels are&#10;A)Cost saving&#10;B)Time saving&#10;C)Financial support given&#10;D)All of above

Accepted Answer

Marketing channels offer various benefits including cost savings, time savings, and financial support, making all of the options correct.

Question 3

Consumer product channels tend to be ______ industrial product channels.&#10;A)longer than&#10;B)identical to&#10;C)shorter than&#10;D)the same length as

Accepted Answer

Consumer product channels tend to be longer than industrial product channels because they typically involve more intermediaries to reach the final consumer.

Question 4

_________________ help the company to promote, sell, and distribute its goods to final buyers.&#10;A)Marketing intermediaries&#10;B)Competitor networks&#10;C)Suppliers&#10;D)Service representatives

Accepted Answer

Marketing intermediaries, such as wholesalers and retailers, play a crucial role in helping companies promote, sell, and distribute their products to the final consumers. They bridge the gap between the company that produces the goods and the consumers who buy them.

Question 5

The biggest challenge in reaching rural markets is&#10;A)physical distribution of products&#10;B)educating the rural consumers&#10;C)pricing products for rural consumers&#10;D)hesitation of rural consumers to accept new products

Accepted Answer

Physical distribution of products is often the biggest challenge in reaching rural markets due to factors like poor infrastructure, longer distances, and lack of proper distribution channels.

Question 6

The urban marketing strategy that does not work in rural markets is&#10;A)deep and intensive retailing&#10;B)heavy advertisements&#10;C)customer-pull through promotion&#10;D)all of the above

Accepted Answer

Urban marketing strategies such as deep and intensive retailing, heavy advertisements, and customer-pull through promotion often do not work as effectively in rural markets due to differences in consumer behavior, access, and preferences.

Question 7

Low population density of villages leads to&#10;A)escalating inventory holding&#10;B)low inventory holding&#10;C)less number of retailers&#10;D)lower number of intermediaries

Accepted Answer

The answer of Low population density of villages leads to&#10;A)escalating...

Question 8

Large number of villages remain untapped as&#10;A)they have low education level&#10;B)they are not aware of products&#10;C)it is economically not viable&#10;D)none of the above

Accepted Answer

It is economically not viable to tap into a large number of villages due to the high costs associated with reaching and serving these areas compared to the expected returns.

Question 9

According to studies, the following trends are seen in rural markets&#10;A)acceptability among consumers have grown&#10;B)availability of products have increased&#10;C)infrastructural development have risen&#10;D)all of the above

Accepted Answer

All of the mentioned trends are observed in rural markets: increased consumer acceptability, improved product availability, and enhanced infrastructural development.

Question 10

A rural marketer needs to understand:&#10;A)where rural consumers buy&#10;B)what retail behaviour is&#10;C)stocking pattern of retailers&#10;D)all of the above

Accepted Answer

Understanding where rural consumers buy, their retail behavior, and the stocking patterns of retailers are all crucial for a rural marketer to effectively reach and serve this demographic.

Question 11

Rural retailers practise&#10;A)Social marketing&#10;B)Relationship marketing&#10;C)Scarcity marketing&#10;D)Cause marketing

Accepted Answer

The answer of Rural retailers practise&#10;A)Social marketing&#10;B)Relationship marketing&#10;C)Scarcity marketing&#10;D)Cause marketing...

Question 12

An intermediary who helps the ultimate rural consumer in identification and selection of brands:&#10;A)CFA&#10;B)Redistribution stockists&#10;C)Wholesaler&#10;D)Retailer

Accepted Answer

The answer of An intermediary who helps the ultimate rural...

Question 13

Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumersWhich statement is incorrect?

A)i
B)ii
C)iii
D)iv

Accepted Answer

The answer of Consider the following statements regarding wholesalers:&#10;i. Wholesalers...

Question 14

Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyersWhich statement is incorrect?

A)i
B)ii
C)iii
D)iv

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Accepted Answer

The answer of Consider the following statements regarding retailers:&#10;i. Retailers...

Question 15

An initiative that has resulted in increase in rural woman entrepreneurs:&#10;A)PDS&#10;B)Youth Entrepreneurship Model&#10;C)Self Help Groups&#10;D)Cooperative Societies

Accepted Answer

The answer of An initiative that has resulted in increase...

Question 16

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is&#10;A)the number of products to launch&#10;B)the design of its distribution network&#10;C)the number of sales force required&#10;D)the pricing of products

Accepted Answer

The answer of When a company decides to sell its...

Deck 8: Marketing Channels and Strategies for Rural Markets