Deck 7: Marketing Mix and Advertising Terminology

Question 1

_________is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

A) Video ad
B) Unicast ad
C) Pop-Up Ad
D) Superstitial ad

Answer 1

Unicast ad

Question 2

Market expansion is usually achieved by:

A) More effective use of distribution
B) More effective use of advertising
C) By cutting prices
D) All of the above are suitable tactics

Answer 2

More effective use of distribution

Question 3

Define Audience turnover:

A) The income received from consumers
B) Annual turnover of an ad agency
C) Broadcast audience that changes over time
D) Feedback/responses from audience to an ad

Answer 3

Broadcast audience that changes over time

Question 4

_______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

A) Banner Ads
B) Floating Ads
C) Pop-ups
D) Flash ads

Question 5

An outdoor advertising poster is also called;

A) Sign board
B) Bill board
C) Ad board
D) Scan board

Question 6

Printing to the edge of the page, with no margin or border:

A) Drop
B) Over Printing
C) Edged printing
D) Bleed

Question 7

What defines PPC (in online arena)?

A) Pay Per Count
B) Per Print Cost
C) Pay Per Click
D) Play Per Click

Question 8

An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

A) Semantic Ads
B) Syntactical Ads
C) Strategic Ads
D) Semiotic Ads

Question 9

The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;

A) Ad rate
B) Coverage
C) Exposure
D) Bleed

Question 10

What is called as overrun?

A) The ad people working over time to complete an ad on time
B) The negative response of the audience when an ad exposed to them
C) Additional copies of an advertisement beyond the number actually ordered or needed
D) Trail run of an ad before it is published or broadcasted

Question 11

In advertising jargon 'premium' means;

A) The amount given to an ad agency by an advertiser
B) An item that is offered to help promote a product
C) The interval of publishing or broadcasting an ad item among consumers
D) A tax amount given to government by an advertiser

Question 12

The individuals in the print media audience who purchase or subscribe to the publication are called;

A) Primary audience
B) Direct consumers
C) Local audience
D) Visible Audience

Question 13

What is self-mailer?

A) An e-mail scheduled to sent automatically
B) An item mailing without necessary postage stamp
C) Automatically generated e-mails which sent directly to a group
D) Direct-mail item that is mailed without an envelope

Question 14

'Sixty' is an advertising jargon, which means;

A) A broadcast commercial runs in one minute
B) Time slot for advertisements within a broadcast programme
C) Maximum time allotted for a broadcast commercial
D) An informational advertisement programme fro 60 secs

Question 15

Who heads the ad team?

A) Creative director
B) Market researcher
C) Copywriter
D) Film director

Question 16

________is the time used for the commercial announcement or the announcement itself

A) Spot
B) Schedule
C) Sixty
D) Sweep

Question 17

In financial terms Return on Investment(ROI) is the calculation used to determine,

A) The increase in profit on an advertised product
B) The profit received for a particular product in share market
C) The relative efficacy of an ad campaign
D) The return of revenue after an ad campaign