Deck 5: Analyzing Business Markets and Analyzing Consumer Markets

Question 1

The real estate boom in Dubai in the early part of the 2000 decade, and the real estate bust as a result of the economic downturn in the latter part of the decade, are examples of such an
____________

A) dervied demand
B) sales cycle
C) straight rebuy
D) acceleration effect
E) inelastic demand

Answer 1

acceleration effect

Question 2

Across the Arab world, business buyers generally tend to concentrated in capital and other major cities. They are known as ________ buyers

A) derived
B) geographically concentrated
C) clustered
D) inelastic
E) close suppliers

Answer 2

geographically concentrated

Question 3

A good illustration of a member of an institutional buyer would be Indevco and Fine because they produce and manufacture their products differently for hospitals.

Answer 3

False

Question 4

While in most countries governments are a major buyer of goods and services the case is more pronounced in the Arab world where the government and public sector share of the GDP is very high, especially in oil producing countries.

Question 5

The Four Seasons Hotel at the Kingdom Centre in Riyadh, Saudi Arabia, not only rents its facilities and
Ballrooms for wedding celebrations but it also offers wedding planning services and on-site wedding expert. According to Webster, with respect to buying center influences, senior managers should remember that people are ________.

A) buying surrogates that must appreciate that role
B) not buying products-they are buying solutions to problems
C) human shopping bots
D) buying products that they personally will not use
E) limited in their scope of overall business operations

Question 6

The Arab market is a particularly heterogeneous market with different countries displaying different ________ patterns.

A) subcultured
B) consumer behaviour
C) consumer-rating
D) income level
E) homogenous

Question 7

A child growing up in the Arab region is exposed to all of the following values EXCEPT ________.

A) the tendency to take fewer risks
B) collectivism
C) very liberal social attitudes
D) care for the family
E) respect for elderly people

Question 8

After the Arab revolutions that took place in 2011, NAS Trends took the opportunity to leverage on its ________ and come up with new themes such as: "Hope", "Faith", and "Raise your head up, you're Egyptian.

A) trademark
B) brand name
C) psychological approach to advertising
D) brand reference
E) brand personality

Question 9

The ________ is where attitude formation or change provokes much less thought and results from the association of a brand with either positive or negative peripheral cues.

A) peripheral route
B) objective route
C) behavioral route
D) subjective route
E) central route

Question 10

In a recent poll, it was revealed that more Arab people want to invest in technology, such as laptops and desktops, than want to invest in furniture.

Question 11

Virtually all human societies exhibit social stratification, most often in the form of social classes,relatively homogeneous and enduring divisions in a society, hierarchically ordered and with members who share similar values, interests, and behavior. Using information from the text describe the subdivisions that exist in the UAE society.

Question 12

The UAE's population includes many non-native and immigrant families and individuals, which will affect marketing. Briefly, who are these people and how do marketers have to remember when they market to them?

Question 13

In a traditional Arab world family, the wife has acted as the ________, especially for food, sundries and clothing items, but that is now changing and marketers need to adapt their campaigns accordingly.

A) purchasing agent
B) direct influence
C) indirect influence
D) shopper
E) decision maker