Deck 2: Small Business Environment: Managing External Relations

Question 1

Electronic social networks are usually fast and easy to develop but cost a lot.

Answer 1

False

Question 2

Wearing uniforms or business attire is a goodwill indicator of people-based legitimacy.

Answer 2

False

Question 3

One of the key parts of social networking is actually seeking the help or advice of others.

Answer 3

True

Question 4

Often ethical dilemmas crop up in business because the answer sought by the other person would cost your business money.

Question 5

Changing the legitimacy characteristics often does more to build your social capital than repeating one legitimacy characteristic stressed by the firm in hopes of finding the perfect mix of characteristics.

Question 6

An ethical dilemma occurs when a person's values are in conflict,making it unclear whether a decision we are thinking about making is right or not.

Question 7

Two ways to build social capital are legitimacy and social networking.

Question 8

Universalism is an ethical model that supports seeking the greatest good for the greatest number of people.

Question 9

Only one business in ten has a disaster or crisis plan.

Question 10

The general environment is a part of the external environment made up of those components that the firm deals with directly such as customers,suppliers,consultants,media,interest groups,and the like.

Question 11

Modeling is a set of shared beliefs,basic assumptions,or common,accepted ways of dealing with problems and challenges within a company that demonstrate how things get done.

Question 12

Networking is the idea and action of each person helping the other.

Question 13

Small businesses often do not try something innovative.

Question 14

One of the steps in handling a crisis is to admit you are in trouble.

Question 15

The reason why small businesses have flexibility is because they have to deal with a lot of 'first time' situations.

Question 16

Replacing paper copies with Web-based documents is one of the ways to create a more sustainable enterprise.

Question 17

When external relations lapses occur,if they are not so major that legal action is at stake,try to use them as learning experiences for the rest of the firm by talking openly about the issues.

Question 18

One of the questions in the first step of making ethical decisions deals with "Who will benefit,and how much? "

Question 19

The boundary is at the core of exchange in the BRIE model.

Question 20

The trick with all forward-looking choices is to use a "financial options" approach.

Question 21

The two ways to build social capital are through

A)consistency and visibility.
B)legitimacy and social networking.
C)culture and personal ethics.
D)individuals and teams.

Question 22

_____ means that a firm is worthy of consideration or doing business with because of the impressions or opinions of customers,suppliers,investors,or competitors.

A)Visibility
B)Flexibility
C)Legitimacy
D)Modeling

Question 23

_____ is the major component of "goodwill," and can be found on a business's balance sheet.

A)Economic capital
B)Social capital
C)Cultural capital
D)Financial capital

Question 24

Identify the set of shared beliefs,basic assumptions,or common accepted ways of dealing with problems and challenges within a company that demonstrate how things get done.

A)Trust
B)Modeling
C)Organizational culture
D)Social networking

Question 25

All of the following are true of social capital EXCEPT

A)it includes characteristics like trust,consistency,and networks.
B)it can be accumulated or spent.
C)it is not associated with the concept of "goodwill."
D)it is capital in the same sense that cash or land can be.

Question 26

Following the BRIE model in starting a business,the entrepreneur creates a boundary within the environment,setting his firm apart from the rest of the environment.In doing this,the entrepreneur gives the firm a(n)

A)identity.
B)bootstrap.
C)organizational culture.
D)network.

Question 27

The general description for the processes and skills used in the management of a firm's interactions with people,organizations and institutions outside of its boundary is

A)external relations.
B)community planning partnerships.
C)organizational culture.
D)utilitarianism.

Question 28

Which of the following would be a part of the task environment?

A)The owners
B)The political-legal sector
C)Environmental groups
D)Employees

Question 29

Which of the following is at the core of exchange in the BRIE model?

A)The boundary
B)The environment
C)Identity
D)Resources

Question 30

Those parts of the environment that directly and consistently touch on the firm are called the

A)task environment.
B)internal environment.
C)macroenvironment.
D)general environment.

Question 31

Which of the following statements about the task environment is true?

A)The economic sector includes the trends and current conditions of the overall market for goods and services.
B)This part of the environment is made up of those people the firm deals with every day,as well as important groups you may deal with directly less often,but that are always on your mind.
C)The technological sector includes innovation,invention,and modernization.
D)It is a part of the external environment made up of sectors of major forces that shape the people and institutions,such as the economic sector or the demographic sector.

Question 32

Which of the following includes characteristics of a business,like trust,consistency,and networks that help make business operations smooth and efficient?

A)Social capital
B)Universalism
C)Legitimacy
D)Utilitarianism

Question 33

Which of the following is an example of the general environment?

A)The government
B)The board of directors
C)The economic sector
D)Unions

Question 34

Using low-cost or free techniques to minimize your cost of doing business is known as

A)caveat emptor.
B)sustainable entrepreneurship.
C)bootstrapping.
D)the billboard principle.

Question 35

A part of the external environment made up of sectors of major forces that shape the people and institutions of the task and internal environments is the

A)general environment.
B)macroenvironment.
C)task environment.
D)internal environment.

Question 36

Which of the following statements about small businesses that are high in social capital is false?

A)They are not given the benefit of the doubt when problems occur
B)They are more trusted
C)They are treated more fairly by regulators
D)They are checked up on less

Question 37

According to the text,the goal of any small business owner is to

A)manage external relations in order to create social capital.
B)make sure the customer knows about the details of its products.
C)generate alternatives that could meet ethical,legal,and economic goals.
D)to keep track of social and business contacts.

Question 38

When a small business is first getting started,there is a lot of flexibility in terms of

A)ethics.
B)finances.
C)government regulations.
D)roles and expected behaviors.

Question 39

The economic sector includes

A)trends in the mix of ages,races,and gender in society.
B)innovation,invention,and modernization.
C)the availability of equity and credit.
D)cultures often based on things such as nationality or religion.

Question 40

The _____ of a firm consists of those people inside the boundary-the owner,any employees,and any other owners or board members of the firm.

A)macroenvironment
B)external environment
C)operating environment
D)internal environment

Question 41

_____ refers to certification for having met a standard of quality that is consistently evaluated around the world.

A)ANSI
B)Six Sigma
C)ISO
D)TQM

Question 42

Achieving _____ means building trust among customers and other key groups.

A)modeling
B)legitimacy
C)visibility
D)flexibility

Question 43

Selling brand name merchandise or services is a people-based legitimate indicator of

A)attire.
B)product/service name recognition.
C)business network membership.
D)organizational size.

Question 44

Which of the following legal forms of organization-based legitimacy indicators would be the least legitimate?

A)Corporation
B)LLC
C)Sole proprietorship
D)Partnership

Question 45

Which of the following is the largest online social networking site?

A)Facebook.com
B)MySpace.com
C)LinkedIn.com
D)Twitter.com

Question 46

Which of the following is an organization-based legitimacy indicator?

A)Testimonials
B)Intellectual property
C)Legal form
D)Attire

Question 47

An entrepreneur's relationships and contacts with others is termed as

A)a social network.
B)visibility.
C)the Golden Rule.
D)mutuality.

Question 48

Which of the following is a product-based legitimacy indicator?

A)Organization size
B)Testimonials
C)Business network membership
D)Internet identity

Question 49

Which of the following statements about legitimacy indicators is true?

A)Across the three types of legitimacy indicators,there are 15 characteristics.
B)Part of legitimacy and building trust comes from the consistency of a firm's actions over time.
C)Most small businesses incorporate all the elements of the different types of legitimacy indicators.
D)Changing the legitimacy characteristics daily does more to build social capital than repeating one legitimacy characteristic stressed by the firm.

Question 50

The _____ is given by the U.S.Government to businesses and nonprofit organizations that have been judged outstanding in quality leadership;strategic planning;customer and market focus;measurement,analysis,and knowledge management;human resource focus;process management;and results.

A)Economic Times Award
B)Ron Brown Award
C)Malcolm Baldrige National Quality Award
D)Deming Prize

Question 51

Following rules and orders,not swearing,and dressing appropriately would be examples of which class of ethical standards?

A)Employees should be dependable organizational citizens
B)Employees should not do anything that will harm the organization
C)Employees should be good to customers
D)Employees should protect confidential information

Question 52

According to the text,what is the most important part of social networking that would make a difference in how you would conduct business every day?

A)Asking for help when you need it
B)Respecting the other person's time
C)Respecting the other person's expertise
D)Being willing to reciprocate if asked

Question 53

The three general forms of legitimacy that you can develop are based on

A)products,people,and organization.
B)individuals,teams,and industry views.
C)universalism,utilitarianism,and the Golden Rule.
D)integration,distribution,and universalism.

Question 54

Having well-known or well-regarded owners,employees,supporters,or spokespeople is a people-based legitimate indicator of

A)public recognition.
B)goodwill.
C)business network membership.
D)service name recognition.

Question 55

Interacting with others in order to build relationships useful to a business refers to

A)networking.
B)flexibility.
C)mutuality.
D)consistency.

Question 56

The number one type of help sought by entrepreneurs from the PSED is

A)introduction.
B)information.
C)financial resources.
D)physical resources.

Question 57

Having trademarks,service marks,patents,or copyrights are product-based legitimacy indicators of

A)certifications.
B)customer service.
C)intellectual property.
D)quality standards.

Question 58

Setting technological or service standards adopted by competitors are product-based legitimacy indicators of

A)quality standards.
B)certifications.
C)experiential supports.
D)industry leadership.

Question 59

The idea and action of each person helping another refers to

A)networking.
B)flexibility.
C)mutuality.
D)consistency.

Question 60

Documentation and demonstration offered for products are product-based legitimacy indicators of

A)customer assurance.
B)experiential supports.
C)customer service.
D)quality standards.

Question 61

The first step of ethical decision-making is

A)creating options for action.
B)defining the moral problem.
C)conducting ethical tests.
D)obtaining employee approval on planning.

Question 62

When faced with a crisis,what is the first step that a small business owner should follow?

A)Get to the scene as soon as possible
B)Communicate facts you know
C)Appoint one person as the spokesperson
D)Admit you are in trouble

Question 63

_____ means "let the buyer beware" is a philosophy sometimes used by businesses to put the burden for consumer protection onto the customer.

A)Caveat emptor
B)Habeas corpus
C)Quid pro quo
D)Respondeat superior

Question 64

The question in step one of ethical decision-making,"What do you owe others?" focuses on the _____ of people who make decisions.

A)mutuality
B)distributive view
C)integrative view
D)obligations

Question 65

_____ is a certification standard from the U.S.Green Building Council for buildings that are more environmentally friendly.

A)LEED
B)Green audit
C)ISO
D)BATNA

Question 66

Which of the following is a three-step process that helps people make better and more ethical decisions?

A)First principles
B)Golden rules
C)Ethical decision-making
D)Mutuality development process

Question 67

An ethical model that suggests that there is a code of right and wrong that everyone can see and follow refers to

A)the billboard principle.
B)universalism.
C)the Golden Rule.
D)utilitarianism.

Question 68

Electronic social networks

A)often have membership costs.
B)offer the all-important personal touch.
C)are usually fast and easy to develop.
D)offer the all-important local connections.

Question 69

Which ethical model supports seeking the greatest good for the greatest number of people?

A)Utilitarianism
B)The billboard principle
C)The Golden Rule
D)Universalism

Question 70

A system of values that people consider in determining whether actions are right or wrong is referred to as

A)organizational culture.
B)ethics.
C)trust.
D)modeling.

Question 71

Which of the following is NOT a question in step one of ethical decision-making?

A)Who will be hurt,and how badly?
B)What do others owe you,if anything?
C)What regulations get broken,and how badly?
D)Who will benefit,and how much?

Question 72

Green retailing is

A)is at the core of exchange in the BRIE model.
B)another term for sustainable entrepreneurship taken from the belief that green is the color of a healthy environment.
C)minimizing waste and environmental degradation.
D)selling products that have a better environmental footprint.

Question 73

To help small businesses with crisis planning,the federal government recommends all of the following steps for preparing for disasters EXCEPT

A)plan to stay in business.
B)plan when the crisis arises.
C)talk to your people.
D)protect your investment.

Question 74

Which of the following statements about caveat emptor is true?

A)Caveat emptor is often the first line of defense by producers of mediocre merchandise.
B)As a legal principle,the phrase "caveat emptor" has been routinely approved.
C)Using it as a defense puts the entrepreneur who uses it in a positive light.
D)If you find a business using caveat emptor as a principle,accept them.

Question 75

_____ is an approach to operating a firm or a line of business which identifies,creates and exploits opportunities to make a profit in a way that can minimize the depletion of natural resources,maximize the use of a recycled material,or improve the environment.

A)Business entrepreneurship
B)Economic entrepreneurship
C)Sustainable entrepreneurship
D)Intrapreneurship

Question 76

Which of the following observations concerning the Golden Rule is NOT true?

A)It is an ethical model.
B)It suggests that you treat others in the same manner you wish to be treated.
C)Almost every major religious tradition in the world has some version of it.
D)It suggests that there is a code of right and wrong that everyone can see and follow.

Question 77

Which of the following can occur when there are several different options for a decision one has to make and the best choice is not clear?

A)Community impact
B)Lack of flexibility
C)Innovation
D)Ethical dilemma

Question 78

_____ occurs when a person's values are in conflict,making it unclear whether a particular decision is the right thing to do.

A)Modeling
B)Social networking
C)Ethical dilemma
D)Mutuality

Question 79

According to the gold standard for crisis leadership,all of the following are steps to follow in a crisis EXCEPT

A)show caring and accountability.
B)have one person serve as the firm's spokesperson.
C)deal with the crisis quickly.
D)desegregate crisis management with the everyday management of the firm.

Question 80

Which of the following is NOT a key to success in electronic networking?

A)Making it easy for people to contact you
B)Taking initiative to ask others on the network to link with you
C)Taking time to develop networks
D)Finding and linking up with network mavens