Deck 17: Destination Marketing

Question 1

Psychocentrics are best described as:

A) People with a need for new experiences
B) People who do not travel
C) People who like to travel regularly
D) People who do not desire change when they travel

Answer 1

D

Question 2

All but which of the following are a part of the event planning decision framework?

A) What is the expenditure profile?
B) What is the profile of visitors?
C) What are the economic and social costs and benefits?
D) Is the event a macro-event or a micro-event?

Answer 2

D

Question 3

"A stay of one or more nights away from home for holidays, visitors to friends or relatives, business conferences or any other purpose except such things as boarding education or semi-permanent employment," is the British Tourist Authority's definition of:

A) Travel marketing
B) Tourism
C) Tourism marketing
D) Leisure travel

Answer 3

B

Question 4

________ and attractions are the two primary strategies used by tourist destinations to attract visitors.

A) Hotels
B) Events
C) Monuments
D) Historic preserves

Question 5

The top three tourism destinations in the world are:

A) China, France and India
B) China, Spain and Turkey
C) Malaysia, Mexico and France
D) France, United States and Spain

Question 6

The fact that tourism dollars are recycled throughout the local economy, being spent and re-spent, is referred to as:

A) The multiplier effect
B) The economic boom effect
C) The local spending effect
D) The tourism impact effect

Question 7

The travel segment where people have the least influence over their travel experience once it begins is the:

A) Education and religious traveler
B) Pass-through tourist
C) Business traveler
D) Group mass tourist

Question 8

The two major strategies used by tourist destinations to attract visitors are:

A) Conventions and pleasure travelers
B) Business and pleasure travelers
C) Group and individual tours
D) Events and attractions

Question 9

Which of the following is NOT a psychological determinant of travel demand?

A) Prestige
B) Escape
C) Social interaction
D) Conventions

Question 10

In April 2001, ________ became the first space tourist when he flew on the Soyuz taxi mission to the International Space Station.

A) Richard Garrett
B) Dennis Tito
C) Charles Armstrong
D) Buzz Aldrin

Question 11

Self-discovery is one of the ________ determinants of travel demand.

A) Metaphysical
B) Physiological
C) Psychological
D) Natural

Question 12

Which of the following would be considered a macrodestination?

A) The United States
B) New York City
C) The Eiffel Tower
D) Disney World

Question 13

The benefit of tourism where tourist expenditures are recycled through the local economy, is called:

A) Multiplier effect
B) Secondary effect
C) Tertiary economic impact
D) Primary economic impact

Question 14

The Pacific Area Travel Association (PATA) has developed a comprehensive Four Phase Disaster Planning Model built on:

A) Rest, Reassurance, Recovery, Recuperate
B) Reduce, Reuse, Recover, Recycle
C) Reduction, Readiness, Response, Recovery
D) Readiness, Response, Recovery, Reassurance

Question 15

Which of the following is NOT a responsibility of the National Tourism Organizations?

A) Flow of research data
B) Infrastructure development
C) Consumer assistance and protection
D) Familiarization trips

Question 16

All of the following are tourist classifications except:

A) Drifters
B) Psychological travelers
C) Explorers
D) Grief travel

Question 17

Which of the following destinations would allocentrics most likely visit?

A) Mexican rain forest
B) Kansas
C) New York City
D) Europe

Question 18

In centrally planned economies, ________ control, plan, and direct tourist development.

A) Elected tourism boards
B) Appointed tourism boards
C) Tourism councils
D) Governments

Question 19

As a result of the Russians' willingness to allow space tourists on their missions, there is now a travel agency, ________, specializing in space tourism.

A) Russian Space Tourism Board
B) Space Adventures
C) Russian Space Travels
D) Space Tours International

Question 20

Which of the following is NOT a benefit of tourism?

A) Employment
B) Stimulates exports
C) Source of taxes
D) Decline in population

Question 21

Entry into the tourism market is open, so new destinations have a chance at gaining a market.

Question 22

NASA is preparing for moon tourism, including developing plans to prevent looting of the six areas were manned space missions landed on the moon between 1969 and 1972. Under its guidelines people can only walk within ________ feet of the first site where Neil Armstrong first walked on the moon.

A) 246
B) 2,460
C) 4,600
D) 6,000

Question 23

Eco-tourism is viewed as a kind of sustainable tourism.

Question 24

It is possible that destinations experience a life cycle much like the product life cycle, with successful periods followed by decline and/or destruction.

Question 25

Stopovers do not count as tourists.

Question 26

Longer vacations are becoming more frequent and shorter vacations less frequent.

Question 27

Compare and contrast tourism events and tourism attractions.

Question 28

Attractions alone do not attract visitors.

Question 29

Persons who do not desire change when they travel and like to visit nonthreatening places and stay in familiar surroundings, are called:

A) Allocentrics
B) Psychocentrics
C) Physiocentrics
D) None of the above

Question 30

Destinations have no form of actual or perceived boundary.

Question 31

The long-run success of tourism will depend on continual development of man-made attractions.

Question 32

Seaside destination marketers have found it is advantageous to show beaches with no one on them as a way of creating the image of the tourist being alone.

Question 33

A North Sea Trail is being developed in Europe that crosses ________ countries and extends for three thousand miles and was funded by the European Union with nearly $15 million.

A) Five
B) Six
C) Seven
D) Eight

Question 34

Why is tourism such an important aspect of the hospitality industry? (Provide examples to support your response.)

Question 35

Discuss the roles of National Tourism Organizations.

Question 36

People visiting friends and relatives should count as tourists, even if they stay at a private home.

Question 37

________ is one of the fastest growing and most lucrative segments of tourism.

A) Medical tourism
B) Religious tourism
C) Volunteer tourism
D) Hiking tourism

Question 38

A trip where travel agents or others who can send business to a tourist destination attraction, cruise, or hotel are invited to visit at a low cost or no cost, is called:

A) Familiarization trip (Fam trip)
B) Introduction trip (Intro trip)
C) Goodwill trip
D) Promotional trip

Question 39

How does a destination recognize its natural target market?

Question 40

What is meant by sustainable tourism?