What is the first step in Kotter's Eight-Step Change Management Model?
A) Establish the need for urgency
B) Ensure there is a powerful change group to guide the change
C) Develop a vision
D) Empower staff

Question

Quizplus · Accepted Answer

The first step in Kotter's Eight-Step Change Management Model is to establish the need for urgency. This involves creating a sense of urgency among stakeholders and communicating why change is necessary. Without a strong sense of urgency, it will be difficult to rally support and make progress in the other steps of the model.

What Is the First Step in Kotter's Eight-Step Change Management