In periods of low demand, companies can use direct marketing to target ________ customers and produce quick results.

Question

Quizplus · Accepted Answer

Direct marketing targets known customers, which means the company already has their contact information and can directly reach out to them with offers and promotions. This can produce quick results as the customers are already familiar with the company and may be more likely to make a purchase during a period of low demand. Option A and B imply targeting new or developing customers which takes time and may not produce quick results. Option D is not a valid choice as it does not provide any options to choose from.

In Periods of Low Demand, Companies Can Use Direct Marketing