In the buyer readiness process, the state that immediately precedes purchase is:
A) Preference
B) Knowledge
C) Conviction
D) Liking

Question

Quizplus · Accepted Answer

The state that immediately precedes purchase in the buyer readiness process is conviction. This is the point at which the consumer has decided to purchase the product or service after going through the stages of knowledge, liking, preference, and finally, conviction.

In the Buyer Readiness Process, the State That Immediately Precedes