The promotional tool that rewards customers for a quick, short-term response is:
A) Public relations
B) Sales promotions
C) Personal selling
D) Advertising

Question

Quizplus · Accepted Answer

Sales promotions are designed to incentivize customers with a short-term reward or benefit for taking immediate action, such as making a purchase within a limited time frame or buying in bulk. Public relations involves long-term efforts to build relationships with stakeholders, personal selling is a one-on-one sales technique, and advertising is focused on creating brand awareness and persuasion over the long-term.

The Promotional Tool That Rewards Customers for a Quick, Short-Term