The ________ method of promotion budgeting views sales as the cause of promotion rather than as the result.
A) Competitive parity
B) Objective and task
C) Affordable
D) Percentage of sales

Question

Quizplus · Accepted Answer

The percentage of sales method of promotion budgeting assumes that sales drive the promotion budget, not the other way around. This method sets the promotion budget based on a fixed percentage of past or forecasted sales.

The ________ Method of Promotion Budgeting Views Sales as the Cause