Coordination and conflict management are attained through common ownership at different levels in the channel in a(n):
A) Community vertical marketing system
B) Corporate vertical marketing system
C) Administered vertical marketing system
D) Contractual vertical marketing system

Question

Quizplus · Accepted Answer

In a Corporate Vertical Marketing System, coordination and conflict management are achieved through common ownership at different levels in the distribution channel. This system integrates successive stages of production and distribution under single ownership, thereby ensuring that different parts of the channel work towards common goals with reduced conflict.

Coordination and Conflict Management Are Attained Through Common Ownership at Different