One function of the distribution channel is ________, which involves gathering and distributing marketing research and intelligence.
A) Contact
B) Information
C) Matching
D) Physical distribution

Question

Quizplus · Accepted Answer

The function described is the gathering and distributing of marketing research and intelligence, which falls under the information function of the distribution channel. The other options, such as contact (facilitating communication between buyers and sellers), matching (adapting the product to meet the needs of the customer), and physical distribution (transporting and storing products) do not align with this particular function.

One Function of the Distribution Channel Is ________, Which Involves