Franchising is an example of a corporate VMS.

Name: Franchising is an example of a corporate VMS.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

Franchising is an example of a contractual vertical marketing system (VMS), not a corporate VMS. In a contractual VMS, independent firms at different levels of production and distribution join together through contracts to achieve greater economies of scale and market impact than they could achieve alone.

Franchising Is an Example of a Corporate VMS