Pricing based on segmentation of the market and pricing differences based on price elasticity characteristics of these segments, is called:
A) Elasticity pricing
B) Inelastic pricing
C) Market segmentation
D) Discriminatory pricing

Question

Quizplus · Accepted Answer

This is an example of discriminatory pricing, where different prices are charged to different segments of the market based on their price sensitivity or elasticity.

Pricing Based on Segmentation of the Market and Pricing Differences