Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:
A) Psychographic segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Behavioristic segmentation

Question

Quizplus · Accepted Answer

Dividing buyers into groups based on their behavioristic segmentation, such as their knowledge, attitudes, uses, or responses to a product is called behavioristic segmentation. It helps marketers to understand the buying behavior of their customers and design their marketing strategies accordingly.

Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses