Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called:
A) Market targeting
B) Market segmentation
C) Market mixing
D) Market positioning

Question

Quizplus · Accepted Answer

Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called market targeting. Market segmentation is the process of dividing a larger market into smaller groups based on similar needs or characteristics. Market mixing involves creating a blend of marketing elements such as product, price, promotion, and distribution to meet the needs of the target market. Market positioning is the process of creating an image or identity in the minds of consumers for the product or brand. Therefore, in this case, the best choice is A, as it accurately describes the process of evaluating and selecting market segments for targeting.

Evaluating Each Market Segment's Attractiveness and Selecting One or More