When a firm introduces a new product, it may be practical to launch only one version, so ________ marketing makes the most sense.
A) Undifferentiated or homogeneous
B) Homogeneous or concentrated
C) Undifferentiated or concentrated
D) Differentiated or diluted

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, is not suitable for a new product launch because it involves targeting the entire market with one product and one marketing mix. Differentiated marketing, on the other hand, involves targeting multiple segments with different products and marketing mixes, which may not be practical for a new product launch with limited resources. Therefore, concentrated marketing, also known as niche marketing, is not suitable either because it involves targeting a small, specialized segment within the market. In this case, the best option would be to use undifferentiated marketing to target the entire market with one product and one marketing mix, or to use concentrated marketing to target a specific geographic area or demographic segment within the market. Therefore, the correct answer is C: Undifferentiated or concentrated.

When a Firm Introduces a New Product, It May Be