Loyal customers are price ________ compared to brand-shifting patrons.
A) Sensitive
B) Insensitive
C) Economic elastic
D) Economic inelastic

Question

Quizplus · Accepted Answer

Loyal customers are less likely to be influenced by price changes when it comes to their preferred brand, making them price insensitive. They tend to stick with their favorite brand regardless of price fluctuations, unlike brand-shifting patrons who are more price sensitive and may switch brands for better deals.

Loyal Customers Are Price ________ Compared to Brand-Shifting Patrons