Which of the following is NOT a requirement for effective segmentation?
A) Accountability
B) Substantiality
C) Accessibility
D) Measurability

Question

Quizplus · Accepted Answer

Accountability is important for overall marketing strategy but not specifically related to effective segmentation. Substantiality, accessibility and measurability are key requirements for effective segmentation to ensure the segment is large enough to be profitable, reachable through marketing efforts and can be measured for effectiveness.

Which of the Following Is NOT a Requirement for Effective