Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:
A) Market targeting
B) Market evaluating
C) Market positioning
D) Market segmentation

Question

Quizplus · Accepted Answer

This step is specifically referred to as market targeting. The other options are also important steps in the target marketing process, but they do not specifically refer to the evaluation and selection of market segments.

Evaluating Each Segment's Attractiveness and Selecting One or More of the Market