The increasing fragmentation of the mass market into hundreds of smaller markets is called:
A) Macromarketing
B) Deindividualized marketing
C) Mass marketing
D) Micromarketing

Question

Quizplus · Accepted Answer

The increasing fragmentation of the mass market into hundreds of smaller markets is known as micromarketing. It involves targeting a specific group of consumers with tailored marketing strategies rather than using a general mass marketing approach.

The Increasing Fragmentation of the Mass Market into Hundreds of Smaller