A product's ________ is the way the product is defined by consumers on important attributes.
A) Differentiation
B) Position
C) Strategy
D) Homogeneity

Question

Quizplus · Accepted Answer

A product's position is how it is perceived by consumers on important attributes, such as quality or price, relative to competing products in the market. Differentiation refers to the unique features or characteristics that distinguish a product from others, while strategy refers to the overall plan or approach a company takes to achieve its goals. Homogeneity refers to the degree to which products are similar or identical to each other.

A Product's ________ Is the Way the Product Is Defined