With ________, the seller identifies market segments, selects one or more, and develops products and services tailored to each selected segment.
A) Differentiation marketing
B) Target marketing
C) Product-variety marketing
D) Mass marketing

Question

Quizplus · Accepted Answer

Target marketing involves identifying market segments and developing products and services tailored to each selected segment. This allows the seller to focus their efforts and resources on a specific group of customers who are more likely to be interested in their offerings, resulting in more effective marketing and higher sales.

With ________, the Seller Identifies Market Segments, Selects One or More