Those individuals that have the power to prevent sellers from reaching the buying center are called:

Question

Quizplus · Accepted Answer

Gatekeepers are individuals who control access to the buying center and have the power to prevent sellers from reaching decision-makers. They can be administrative assistants, receptionists, or purchasing agents who screen calls or emails and decide which ones to forward to the appropriate decision-makers.

Those Individuals That Have the Power to Prevent Sellers from Reaching