Convention delegates stay an average of 3.6 days and spend an average of just over $1,500 per event. This market is ________ price sensitive.

Question

Quizplus · Accepted Answer

The fact that convention delegates spend an average of just over $1,500 per event suggests that they are likely to have a relatively high level of disposable income, which may make them less price-sensitive than those with lower incomes. However, the fact that they only stay an average of 3.6 days suggests that they may be cost-conscious and looking for value, which could make them more price-sensitive overall. Therefore, the market for convention delegates is likely to be highly price-sensitive.

Convention Delegates Stay an Average of 3